Comex
Helping customers move from inspiration to execution with confidence
Role
Sr. Product Designer - UX UI
Industry
Home Improvement
Platform
Mobile
Impact
Enhanced color exploration
Reframing the Problem
Customers weren't struggling to choose paint. They were struggling to trust their decision.
Customers worry about choosing the wrong color, spending money on a mistake, and committing to a result they cannot fully visualize beforehand.
At the same time, professional painters faced a different challenge.
Finding customers, building credibility, and recommending products often happened through disconnected channels.
The challenge wasn't helping users buy paint. The challenge was helping them feel confident enough to move forward.
01
Users couldn't visualize the outcome
Traditional color samples and swatches rarely provided enough confidence to make a decision.
Customers wanted to see colors inside their own spaces.
02
Fear delayed action
Many projects stalled because users were uncertain about the final result.
The risk of making a mistake felt expensive.
03
Professionals lacked visibility
Painters had limited opportunities to connect with customers during the decision-making process.
The turning point
We weren't designing a paint app. We were designing confidence.
Users struggled to visualize colors inside their own spaces.
78% of participants reported feeling uncertain about how a color
Customers needed different levels of support throughout the journey.
Professional recommendations strongly influenced final decisions.
The touchppoint "The challenge wasn't helping users choose a color. It was helping them trust their choice."
Understanding the users
Became the foundation for every design decision that followed.
Ana
Homeowner
Planning to refresh her home but feels uncertain about color selection. Needs to visualize outcomes before committing and wants confidence that she'll make the right decision.
Luis
DIY Enthusiast
Enjoys managing home improvement projects independently. Wants tools that help him explore, compare, and make decisions without relying on professional assistance.
Javier
Professional Painter
Works directly with homeowners and influences many purchasing decisions. Needs visibility, credibility, and opportunities to connect with potential customers while showcasing his expertise.
→ How might we help users visualize outcomes before purchasing?
→ How might we reduce anxiety during color selection?
→ How might we support both DIY and professional workflows?
→ How might we connect homeowners with trusted professionals?
→ How might we create a seamless journey from inspiration to execution?
See results before they commit
Customers trusted their own spaces more than paint samples. I introduced a paint visualization experience that allowed users to preview colors directly within their environments.
Different levels of expertise
Not every customer approached painting projects the same way.
Instead of forcing a single workflow, the experience adapted to both.
Connect customers with professionals
Painters influenced many final purchasing decisions.
Rather than treating professionals as external actors, they became part of the ecosystem.
Anxiety Through Guidance
The experience introduced contextual recommendations, guidance, and decision-support mechanisms throughout the journey
AI Collaboration
Design a simpler, more inspiring color experience for Comex customers.
Research synthesis
Analyzed survey, usability test, and reviews to extract key pain points and user needs.
Mapping
Turn insights into focused opportunity areas aligned with user needs and business goal.
Journey flow
Assisted in structuring the ideal user journey and key flows to simplify selection.
Validate & deliver
Test edge cases, refine content and prepare engineering-ready documentation for a seamless handoff.
