Product Designer
Product Designer
Cancerbuddy
Emotional capacity during the cancer journey
THE PROBLEM
The healthcare information existed.
Patients couldn't always process it.
A cancer diagnosis changes far more than a patient's medical condition.
It changes how people absorb information, make decisions, manage uncertainty, and interact with the world around them.
Patients and caregivers are often expected to coordinate appointments, treatments, medications, test results, and support networks while simultaneously dealing with fear, exhaustion, and emotional stress.
Very few are designed around emotional reality.
The challenge was helping people navigate some of the most emotionally demanding moments of their lives
Emotional state
Information needs
Support interactions
Decision points
TARGET USERS
Design Decision
Helps small business owners manage inventory and place recurring orders
Connects with thousands of retailers across Mexico, supporting the daily operations of convenience stores, corner shops, and local businesses.
how might we...
→ How might we help patients process information more comfortably?
→ How might we design for users with limited cognitive capacity?
→ How might we create healthcare experiences that feel human rather than clinical?
→ How might we strengthen support systems across caregivers and families?
01
Progressive Information Disclosure
Patients frequently felt overwhelmed when presented with large amounts of information simultaneously. We redesigned content structures to reveal information gradually based on context and relevance.
Tradeoff
Some stakeholders initially worried users would miss information. Testing showed comprehension improved significantly when information appeared progressively.
02
Design Communication Before Screens
Research revealed that language itself was influencing usability. Users responded differently depending on tone, structure, and communication style. Instead of treating content as a secondary layer, communication became a core design component.
Tradeoff
This required deeper collaboration with stakeholders responsible for healthcare content.
The additional effort improved trust and comprehension.
03
Build for Emotional Accessibility
Accessibility extended beyond visual standards.
The experience was designed to remain usable during periods of fatigue, stress, and limited attention.
Tradeoff
Improved usability under real-world treatment conditions.
DEFINE
Helps small business owners manage inventory and place recurring orders
Connects with thousands of retailers across Mexico, supporting the daily operations of convenience stores, corner shops, and local businesses.
store owners value speed, simplicity, and reliability.
Store owners value speed, simplicity, and reliability.
the experience should be optimized for reordering, not browsing
store owners value speed, simplicity, and reliability.
150+
Many place orders multiple times per week to restock their stores.
6
Order products regularly to maintain inventory and serve customers
18
Content
Many place orders multiple times per week to restock their stores.
store owners value speed, simplicity, and reliability.
Small corner stores
1 to 3 employees. Low digital maturity
Reorder, don't stop
4 to 10 employees. Use digital tools ocasionally
Distributors & Wholesalers
High order volume. More complex operations
Distributors & Wholesalers
High order volume. More complex operations
Distributors & Wholesalers
High order volume. More complex operations
Content
Content
store owners value speed, simplicity, and reliability.
Step-by-step flows that teach and guide users without overhelming them.
Learning moments embedded naturally within the user journey.
Recomendations based on user interests, goals and behavior.
Visual and simple explanations of perfomance risk.
Define
Helps small business owners manage inventory and place recurring orders
Connects with thousands of retailers across Mexico, supporting the daily operations of convenience stores, corner shops, and local businesses.
Store owners value speed, simplicity, and reliability.
Small corner stores
1 to 3 employees. Low digital maturity
Reorder, don't stop
4 to 10 employees. Use digital tools ocasionally
Distributors & Wholesalers
High order volume. More complex operations
Distributors & Wholesalers
High order volume. More complex operations
Small corner stores
1 to 3 employees. Low digital maturity
Small corner stores
1 to 3 employees. Low digital maturity
Small corner stores
1 to 3 employees. Low digital maturity
Small corner stores
1 to 3 employees. Low digital maturity
Define
Helps small business owners manage inventory and place recurring orders
Connects with thousands of retailers across Mexico, supporting the daily operations of convenience stores, corner shops, and local businesses.
FINAL EXPERIENCE
FINAL EXPERIENCE
1 to 3 employees. Low digital maturity
4 to 10 employees. Use digital tools ocasionally
High order volume. More complex operations
High order volume. More complex operations
FINAL EXPERIENCE
1 to 3 employees. Low digital maturity
4 to 10 employees. Use digital tools ocasionally
High order volume. More complex operations
High order volume. More complex operations
FINAL EXPERIENCE
FINAL EXPERIENCE
FINAL EXPERIENCE
1 to 3 employees. Low digital maturity
1 to 3 employees. Low digital maturity
4 to 10 employees. Use digital tools ocasionally
1 to 3 employees. Low digital maturity
High order volume. More complex operations
1 to 3 employees. Low digital maturity
High order volume. More complex operations
1 to 3 employees. Low digital maturity
1 to 3 employees. Low digital maturity
4 to 10 employees. Use digital tools ocasionally
Distributors & Wholesalers
High order volume. More complex operations